Email Delivery Options

Reputable email marketing services can help you achieve your marketing goals while avoiding potential pitfalls. They ensure that your message goes out promptly and reaches the intended recipients, and offer extras like email templates and list segmentation tools to help you build an effective campaign. Email service companies also help you manage your email campaigns responsibly so that your company doesn't get “blacklisted”. They also go to great lengths to make sure your mailings adhere to the CAN‐SPAM Act – which is critical to avoiding potentially stiff fines, or worse.

All email marketing providers allow you to market to your own customer base or a list of opt‐in email recipients. While most email marketing vendors can’t provide you with an opt‐in email list to rent, they can help you compile your own permission‐based list in‐house. If you want to rent an email list, you can obtain one from a mailing list broker who will typically manage the sending of the campaign directly with the list owner.

Email vendors typically fit into one of three common service offerings – ASPs, software providers, or full service firms. Each option has its advantages and disadvantages – it’s important to choose the type of provider that best suits your needs and budget.